Edward Malekan, Founder, and CEO of Eternity Financial Alliance brings over 15 years of
combined executive leadership, financial advising and team-building experience to his role
as leader of this industry-changing company.
His path to leadership is marked by his lifelong mission to be a trusted financial resource
responsible for helping individuals, families, and businesses understand and plan for their
financial futures.
Edward’s love of numbers, interest in business and understanding that financial decisions
should be holistic, started at a young age. Following in the footsteps of his parents,
business owners themselves, he embraced the concept of ethical business practices. He
saw how his parents were able to build a business based on trust, with word of mouth as
their primary advertising vehicle. It was also through his parents’ experience with financial
advising that he saw first hand how destructive “one size fits all” advice could be to families.
He vowed to change how business is done in the financial industry by making lifelong
learning, integrity, and honesty his core values.
As a Certified Financial Fiduciary he is held to the utmost standards when working with
clients. His commitment to ethical business practices has served Edward well throughout
his career. In his early professional life, he earned the position of Senior Director in his firm
with responsibility for recruiting and building teams. He was the youngest individual to
successfully open up new offices.
As a keen observer of his business environment, he determined the only way to do
business in a way that benefited the people he wanted to serve would be to open his own
firm. Once he set his mind on the goal, with dedication and determination, he created an
action plan and executed purposefully.
Today, Edward has changed the status quo of the financial and insurance services industry
by providing unprecedented value to his clients, almost acting like their CFO. Edward
believes that the relationship between him and his clients are sacrosanct and the quality of
those relationships matter.
To Edward, honesty is just as important for his team as it is for clients – he does not sell his
team on pipe dreams. “Success has a price and you won’t get it easily,” he’ll tell his team.
For financial professionals who join his team, Edward provides support and a pathway to
self-determination. He considers his team as family on a collective journey of success.
Edward can best be described as bold, fearless and focused. As a passionate, powerful,
and motivated force in the financial industry, Edward creates impenetrable alliances with
like-minded professionals within finance and across industries – bringing his dream full
circle.
Power Alliances
Our clients come first – always. We understand that many individuals, families and
businesses we serve are in need of assistance in completing extensive planning. Needing
attention in areas such as: assets under management, tax-planning, estate planning, real
estate lending and asset protection.
For that, we have our “Power Alliances” that are committed to working together,
collaborating when needed. “You’re only as strong as your missing link” and at time, your
plan is missing that link. Due to that matter, we look to solidify the plan by providing our
proven and trusted professionals in the areas needed for our valued clients, if and when
needed by our client’s request.
We are keen in collaborating with like-minded professionals who share the same beliefs and
principles as we do while still providing the most prestigious, competitive and “white glove”
service to our valued clientele.
We’re here guiding you through every turn of your financial plan towards prosperity. With
Eternity Financial Alliance, you’re not just a client – you’re one of us.
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