1 National Association of Certified Financial Fiduciaries

About Us

Elevate Your Practice. Become a Certified Financial Fiduciary® Today!

There has never been a more relevant or crucial time to get a professional designation than right now. The financial services industry is changing rapidly. The Department of Labor's new fiduciary rule will have a profound impact on the way financial professionals conduct business going forward. The rule fills more than 1000 pages and is comprised of very complicated requirements and restrictions that if not followed can hinder an advisors' practice and their ability to get paid for their services. With hundreds of different sources claiming to be the expert on the new rule and what it now means to be a fiduciary, gathering all the facts, putting them together in an easy to understand format, and applying them to one's own practice has proven to be a scary and formidable task for the average financial professional. 

NACFF was created to provide all the information, tools, and resources needed for financial professionals to ensure they are compliant with the new fiduciary rule. We have taken it a step further by providing a comprehensive fiduciary training program and certification process that will further establish qualified financial professionals as a Certified Financial Fiduciary® (CFF). 

CFF is a professional designation for financial professionals, namely, those who have successfully completed a rigorous certification and training process established by NACFF and AFEA (The American Financial Education Alliance), and who agree to uphold the highest moral, ethical and fiduciary standards of service when providing advice to potential or existing clients. 

Financial professionals who have earned the Certified Financial Fiduciary® (CFF) designation can immediately and clearly demonstrate how they practice a fundamental obligation to always put their clients best interest first. Additionally, CFF designees are bound by a code of conduct which holds them to the highest standards of professionalism in the financial services industry. 

The certification mark coupled with the information and processes taught in the course make it easy for a financial professional to quickly demonstrate the added value and security they bring to potential and existing clients.

Our Mission

To develop a network of qualified professionals that strive to create a strong and safe environment where investors are assured that their bests interests always come first.

Certification Marks - Ownership And Conditions For Their Use

NACFF owns and controls the Certified Financial Fiduciary (CFF)® certification and certification-related marks (e.g., CFF) and logos (collectively, the "Marks"). Only certificate recipients who hold valid CFF® certification are authorized to use the Marks. NACFF monitors certificants' use of the Marks on websites and other locations. Unauthorized use of the Marks by any individual is strictly prohibited. NACFF may take appropriate measures to address all unauthorized use that comes to its attention.

All fiduciaries are not the same. CFF is the standard of Excellence.