As a Certified Financial Fiduciary®, one must agree to uphold the highest moral, ethical and fiduciary standards of service when providing advice to potential or existing clients. These standards have been set forth in the following Code of Conduct:

·       Practice the Duty of Loyalty – first and foremost, always put the client’s best interest first.

·       Practice the Duty of Good Faith – there is a fundamental obligation to treat all clients fairly.

·       Practice the Duty of Good Care – there is a fundamental obligation to exercise the skill of an expert and to only advise in those areas where expert skill level has been obtained.

·       Educate First – provide comprehensive and unbiased education to clients prior to making specific suggestions or providing advice.

·       Holistic Approach – consider all aspects and factors that affect a plan prior to making suggestions or providing advice.

·       Full Disclosure – fully divulge all fees and commissions as well as disclose any conflicts of interest and disciplinary actions.

·       Confidentiality – protect and keep all client’s information confidential and securely stored and transmitted.

·       Professional Behavior – practice in a manner that does not bring disrepute to the profession, the Certified Financial Fiduciary® mark and fellow professionals.

·       Keep NACFF Informed – report on professional practice management and any disciplinary actions taken by regulatory bodies to NACFF to ensure that the above standards are being met at all times.