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Over the span of more than two decades, I’ve established myself as a trusted financial advisor and investment specialist. I’ve worked for big NYC firms including Guardian and Park Avenue Securities and served as Branch Manager for Integrated Wealth Management. Co-founding JohnstonRogers has allowed me to create an entire team of financial experts whose primary focus is to work in the best interest of our clients.
At JohnstonRogers, I guide people who find themselves in the midst of major life changes. Whether it’s someone starting out on their own once again due to divorce or death or a couple trying to coordinate today’s resources into a predictable retirement income for the not-so-distant future, I am there to help navigate the unknown and uncover potential opportunities.
JohnstonRogers is a branch office of DFPG Investments, Inc. Investment Advisory Services offered through TownSquare Capital, LLC., an SEC registered investment advisor. Securities offered through DFPG Investments, Inc., Member FINRA / SIPC. DFPG Investments, Inc. and TownSquare Capital, LLC. are not affiliated.
John started his first business at 15 and has since dedicated over 30 years to various entrepreneurial roles, including business founder, co-founder, and high-level management positions. His focus has consistently been on the intricate details of business and investing.
Throughout his career, John has successfully built several multi-million-dollar businesses, including one with over 170 employees and subcontractors operating in 37 states. He has excelled in a wide range of responsibilities involving business management, finance, investing, real estate, and legal/contractual duties – all the while continually educating himself professionally.
Passionate about genuine financial principles, John actively engages in private lending, real estate, and business funding. All of which were greatly enhanced once he learned and implemented the Infinite Banking Concept in his businesses and investments almost two decades ago.
Beyond his professional pursuits, John enjoys sharing his knowledge and is particularly dedicated to creating financial freedom for others, especially business owners and real estate investors. Through this, John realized there was a massive need for “true” financial education so that people could be financially free.
With a wealth of experience in both business and real estate, John has acquired valuable insights into a wide array of financial dealings. This knowledge serves as the cornerstone of his proprietary process “The Cash Flow Optimizer” guiding clients on their journey towards their financial goals. John passionately advocates for fundamental financial principles such as guarantees, liquidity, control, and safety, empowering individuals to shape their financial futures with confidence. Then using these principles to optimize cash flow opportunities, with the ultimate goal of helping people create a more fulfilling life.
John resides in Salt Lake City with the love of his life Ruth and their four children. He creates a balance of life in his personal interests of scuba diving, mountain climbing, travel, and spending quality time with family and friends.
Jaden grew up in Northern Utah and through witnessing family and friends who often struggled financially, recognized at a young age the importance of consistent growth; continuous learning to best use the most important asset, yourself. From a young age he had a strong desire to better understand business and finance. He went on to own multiple rental properties in his early 20’s and started a successful company. He has since dedicated the last decade to furthering his financial education.
As Ayn Rand said, Money is only a tool. It will take you wherever you wish, but it will not replace you as the driver. Much of Jaden’s focus has been on helping others utilize their most important asset, themselves.
After attending Weber State University and the University of Utah, he furthered his education in two of his biggest passions, Real Estate and Financial Literacy.
An active cash flow Real Estate investor and Wealth Strategist, he personally employs and helps others implement financial freedom with the Perpetual Wealth Strategy, as well as other powerful financial strategies. Jaden used these same strategies to finance investment properties and extensive medical bills for his premature twins, and currently resides in Northern Utah.
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