Designation
Certified Financial Fiduciary® (CF2)
Issued by the National Association of Certified Financial Fiduciaries
About Alicia Pryor
Alicia G. Pryor, Certified Financial Fiduciary®
CEO, DNA Financial & Associates
Alicia G. Pryor is a Certified Financial Fiduciary® and the CEO of DNA Financial & Associates, where she leads with integrity, transparency, and a deep commitment to putting clients’ best interests first. A retired U.S. Air Force veteran with 22 years of honorable service, Alicia brings the same discipline, ethical standards, and dedication to service into her financial practice.
With a mission to level the financial playing field, Alicia empowers individuals and families through education, guidance, and personalized financial strategies. She specializes in simplifying complex financial concepts, helping clients make informed decisions that align with their goals and values. Whether through one-on-one consultations, workshops, or community seminars, Alicia equips her clients with the tools to mitigate risk, build wealth, and achieve long-term financial security.
Credentials & Professional Designations
Alicia holds multiple industry-recognized certifications, including:
✔ Certified Financial Fiduciary® (CFF)
✔ Accredited Tax Professional (ATP)
✔ Certifying Acceptance Agent (CAA)
✔ Licensed Life Insurance Agent
These credentials reflect her commitment to ethical financial stewardship and her ability to provide comprehensive, client-centered financial solutions.
Leadership & Community Engagement
Alicia’s leadership extends beyond her firm. She currently serves as:
Treasurer, Sisters 4 Sisters Network, Inc.
Treasurer, Open My Heart Foundation
She is also a founding member of the John Maxwell Team as a certified coach, teacher, and speaker, and serves as president of the National Harbor Chapter of Business Network International. Her entrepreneurial excellence was recognized through her participation in the NASDAQ Milestone Circle program.
Recognition & Awards
Alicia’s impact has earned her numerous honors, including:
Honorary Doctorate of Christian Leadership, School of the Great Commission Theological Seminary
2024 Presidential Lifetime Achievement Award
Personal Commitment
Alicia is a devoted wife, mother of six, grandmother of seven, and great-grandmother. Her personal and professional life is rooted in service, education, and empowerment—making her a trusted partner for those seeking ethical, knowledgeable, and compassionate financial guidance.
